We are the one of the leading detergents manufactures of 35 Years of Heritage Excellence in Detergent Manufacturing in south India. Initially, the company was started as a small scale industry manufacturing quality detergent soaps in the pioneer brand name of “PONVANDU” in the year 1970.
With the great shrewdness of Mr.A.Jayaraj Founder of “PONVANDU” brand, the company touches mile stores in detergent manufacturing, with new technologies in the manufacturing process and market diversification strategies during his period.
After the death of Mr.A.Jayaraj his Son Mr.J.ASHOK takeover the business responsibly, who took it the company in new heights with ISO 9001:2008 quality control system and fully automated process in the manufacturing.
In the process of market diversification in April 2011, two more brands namely “CHAKRAVARTHI & MENAKA” as a soft launch. The Excellent marketing strategies and Consistence Quality Control in the short term of three years “CHAKRAVARTHI” brand was appreciated by house hold consumers and also capture good market share in the all over Tamilnadu, Karnataka & Andhra Pradesh.
After the family arrangements, the company name was changed as M/S.SREE JAYARAJ SOAPS PRIVATE LIMITED with the memorial of Late Mr.A.Jayaraj. At present the company was manufacturing “CHAKRAVARTHI” brand itself.